Goodbye segmentation, hello personalization
Instagram native, millennial mom and costco loyalist - could all be the same person. From e-commerce natives to brick-and-mortars -- all retail players are looking to analytics to thrive through societal and technological disruption. Crafting a meaningful interaction for each customer is becoming impossible with zigzag buying journeys through multiple channels - many outside the retailer’s control. Only machine data can take all business data to the next level of value. See how Devo can deliver access to all data – real-time data from customer interactions, web traffic, social, search and combine it with historical data to deliver real-time personalized experiences.