Telefónica Transforms Customer Experience
Telefonica Transforms Customer Experience with Devo
When Telefónica, one of the largest telecommunications companies in the world, needed to reduce customer churn and improve the quality of experience of its Movistar+ TV service, they turned to data and analytics. Telefónica required an end-to-end platform to measure, track, and visualize the quality of service to each customer in real-time. With over 340 million customers, performance and scale were major requirements.
The Devo Data Analytics Platform has transformed the way Telefónica understands and measures customer experience, allowing Telefónica to reduce customer churn, improve customer satisfaction, and dramatically reduce operational costs.